What we did, what it returned, and what we'd change.
Every story below carries the numbers from the campaign itself, the strategic call that made the difference, and a section on what we'd do differently. Figures are reported by the brand and the platforms.
- MetaGPT (DeepWisdom) · Q2–Q4 2025 · AI & developer tools — MetaGPT: a dual-engine campaign that reached close to half of the socially active developer audience. 3.1M+ developer impressions, 110+ creators, 4.4% engagement, 40k+ clicks to GitHub, 40%+ completion. Read the story →
- 70mai / DDPAI / REDTIGER · US + EU · Consumer electronics — Three dashcam brands, three separate use cases, one quarter — at half the category CPM. $11.50 blended CPM, 1.25M+ impressions, 19 creators, 6.8% peak ER, 25% filtered out. Read the story →
- DJI · Jan–Mar 2026 · NA + EU · Consumer electronics — DJI Mic Mini: we stopped selling a microphone to videographers and sold invisibility to everyone else. 4.2M+ impressions, $12.80 blended CPM, 186k engagements, 92% positive, +35% Amazon search. Read the story →
- Dreame · Jan–Mar 2026 · Home & appliances — Dreame: pet hair and deep-carpet cleaning turned out to be the entire North American pitch. 3.5M+ views, 3.1% engagement, 75+ creators, $15.20 CPM, +42% SOV YoY. Read the story →
- 70mai (Anona) · Sep–Dec 2024 · Consumer electronics — Anona × 70mai Black Friday: three platforms, and a comment section that rewrote the brief. 3.04M views, 1.91% engagement, 53.2k likes, 79.8% view/follower, 3 platforms. Read the story →
- AntLing & GOAI · 2026 · AI & developer tools — AI launches on X: eight technical creators, two launches, one very specific audience. 166k views on X, 8 creators, 60k–220k follower range, 10 deliverables, 4 countries. Read the story →
What every story includes
- The numbers as the platforms reported them, not as a slide rounded them
- The strategic call that made the difference, stated plainly
- Which creators over-performed and by how much
- What the comment section said, including the parts nobody wanted to hear
- One thing we'd change next time
Want the full deck?
We keep a longer case book with the creator-level breakdowns, sentiment analysis and platform splits for each campaign. Tell us your category and we'll send the relevant sections.
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